Development of each Recipie bag

Deadline is looming and I am developing the rest of the bag. I have used a fresh colour palelet to update a traditional market into todays consumer market. The  idea is that from a distance the grey is creates a pattern and compliments a large bright title of a popular Spanish dish. As you get closer you can see the actual words and can read (if you understand Spanish) the ingredients of that popular dish.

Due to the lack of time available to me I was unable to produce an illustration for each particular bag. This is something on my to do list that I would like to develop. Overall I like them as typographic pieces and think the work well as a set.

Gazpacho

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Initial ideas for bag layout. This is proving difficult as designing for 3D surface is completely different to something flat. The idea here is that on the front there is one simple illustration of a tomoto that sums up the recipie of  Gazpacho. I have represented visually in type the recepie to create this cold tomato soup.

For example Gazpacho is made from 6 tomatoes, 3 peppers, an onion, olive oil, a lemon and lots of seasoning. The size of the text depends on the size and quantity of the elements. On this particular bag the ingredients are found in the green grocers as part of the market. These vegetables are layout out in strict rows as represented my the type on the bag.

Bag Illustration

These are a few sketches to accompany my text. I am hand setting all of my Spanish words and feel that this lose style of illustration will work well with the text.


I beginning to feel like simplyfying my work load in the creation of the bags may make my life much easier. Do i use words from the convosation between a trader and their customer, or should I represent the store in another way.


Using just the ingredients from a famous recepie in Spain may act as a suitable alternative.

The Big Brew

We combined the elements of all 3 concepts and came up with a modernised doily as the basis of the campaign. We used bright colours to add a fun element and attract a new younger market. We then went on to screen print the applications below creating our very own pack that we could give to the client to take home with them.

We wanted to create large stickers that could be used according to the location of the Big Brew. Whether ths was on the wall or chalked on the floor. We also created bunting that coinsided with the English tea party theme was still updated to fit.