The Big Brew Presentation

Today was the day of the final presentation with the Traidcraft client. Each group has to present their concept and ideas for the new promotional pack. Our presentation went well, and we got picked to go through to the next round. (Our work may get used next year!)

Client feedback
Enjoyed the presentation, set a good standard as the first team to present.
Liked the colour scheme.
Felt the logo would appeal to a new audience but would keep the existing market of Fairtrade volunteers. Could be versatile as images within the logo could change to include different Fairtrade produce.
Well produced applications, screen printed bags ect.
Felt white writing could be difficult to see, (was a concern but easily rectified).
Needed more reference to producer (again could be changed or added in a more informative piece of direct mail, not a problem).

Overall very positive,
we just have to wait and see!

Big Brew

Simple posters using each colour way of the logo. Simplicity also continues to the direct mail in the form of The Big Invite that is designed as a taster leaflet to be put in shops, through doors ect. More information is need in the form of a leaflet, (this is to come).

The Big Brew

We combined the elements of all 3 concepts and came up with a modernised doily as the basis of the campaign. We used bright colours to add a fun element and attract a new younger market. We then went on to screen print the applications below creating our very own pack that we could give to the client to take home with them.

We wanted to create large stickers that could be used according to the location of the Big Brew. Whether ths was on the wall or chalked on the floor. We also created bunting that coinsided with the English tea party theme was still updated to fit.

Traidcraft Live Brief

This live brief lasted for three weeks an involved us to work in teams of four to re brand Traidcraft's Big Brew, as part of Fairtrade Fortnight. This involved research into everything Fairtrade and coming up with a way of attracting a new target market to Fairtrade without alienating the existing one. We needed to design a new promotional pack that could be sent out to volenteers wanting to host their own Big Brew. Our aims were to bring the community together in hosting a local event that could appeal to all with the underlying theme of getting people to try Fairtrade tea and ultimately swap their current brand to Fairtrade.

Find out more at: www.traidcraft.co.uk.

Traidcraft. Fighting Poverty through Trade.

We had three initial concepts that we present to the client to get their feedback. In the end they like all three and found a way to combine the best bits!

1. The Producer- getting back to the roots of tea, the workers in the tea fields. Thinking about bold stamps on shipping crates, natural materials, natural colour pallet, recycling, environment ect.

2. Think Big- this time it was capturing the fun of the Big Brew with bold type, bright colours, giant cups and saucers, something with a big impact. Inspired by Pop Art and the work of Claes Oldenburg.

3. The Traditional British Tea Party- Something typically British, the theme was to bring the communities together like old times. Doilies, cups and saucers, cup cakes, table cloths, pastel colours, flags and bunting.