Friday 27 November 2009
London
In the aid of "research" I travelled to London to visit the West End to soak up the atmosphere and do further research into my theatre project. I also discovered Harrods 70th anniversary celebration with the amazing theme the Wizard of Oz which ran throughout the store. Everything from window displays to decorating the whole building to look like Emerald City. Fantastic.
http://thewindowdisplayblog.wordpress.com/2009/12/26/the-wizard-of-oz-comes-to-harrods/
Sunday 22 November 2009
KleanKill Rebrand
Sunday 1 November 2009
KleanKill Rebrand
A real in depth study into how the industry works in rebranding an existing company. Cleankill, an existing pest control company needed a new identity system to stand out from its competitors. The brief was to develop the right personalilty for this brand and communicate these values successfully in the form of various applications.
Here is the existing brandscape, personality and aspirational board.
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