Friday, 27 November 2009
In the aid of "research" I travelled to London to visit the West End to soak up the atmosphere and do further research into my theatre project. I also discovered Harrods 70th anniversary celebration with the amazing theme the Wizard of Oz which ran throughout the store. Everything from window displays to decorating the whole building to look like Emerald City. Fantastic.
Sunday, 22 November 2009
Developing a new brand image colour schemes, fonts, layouts and applying it to applications. I feel the mission statement sums up the feel of the company i wanted to put across.
Sunday, 1 November 2009
A real in depth study into how the industry works in rebranding an existing company. Cleankill, an existing pest control company needed a new identity system to stand out from its competitors. The brief was to develop the right personalilty for this brand and communicate these values successfully in the form of various applications.
Here is the existing brandscape, personality and aspirational board.