This live brief lasted for three weeks an involved us to work in teams of four to re brand Traidcraft's Big Brew, as part of Fairtrade Fortnight. This involved research into everything Fairtrade and coming up with a way of attracting a new target market to Fairtrade without alienating the existing one. We needed to design a new promotional pack that could be sent out to volenteers wanting to host their own Big Brew. Our aims were to bring the community together in hosting a local event that could appeal to all with the underlying theme of getting people to try Fairtrade tea and ultimately swap their current brand to Fairtrade.
Find out more at: www.traidcraft.co.uk.
Traidcraft. Fighting Poverty through Trade.
We had three initial concepts that we present to the client to get their feedback. In the end they like all three and found a way to combine the best bits!
1. The Producer- getting back to the roots of tea, the workers in the tea fields. Thinking about bold stamps on shipping crates, natural materials, natural colour pallet, recycling, environment ect.
2. Think Big- this time it was capturing the fun of the Big Brew with bold type, bright colours, giant cups and saucers, something with a big impact. Inspired by Pop Art and the work of Claes Oldenburg.
3. The Traditional British Tea Party- Something typically British, the theme was to bring the communities together like old times. Doilies, cups and saucers, cup cakes, table cloths, pastel colours, flags and bunting.
