H&M Barcelona

Great building currently inspiring my work in Barcelona. The only H&M store in the world with a completely different style to all the others. Designed by Javier Mariscal, a great designer.

http://www.archdaily.com/10512/hm-store-in-barcelona-estudio-mariscal/

Dissertation

Its the time of year when they are making me think about my dissertation! I have already gathered some primary research about Gaudi in Barcelona and think that's going to be my starting point. I need to narrow down my ideas though, that is going to be the hard bit.

Barcelona

My current brief is create a piece of work in response to a city of culture. After being in the city for a week here are my initial ideas.

Antoni Gaudi
Tourists, souvenirs
Rooftops
Barcelona architecture
La Boqueria-Barcelona Market
People taking photographs
City Streets
Mosaic

Barcelona

Here I'm looking for some inspiration for my next project. The brief is to create a response to the city in the form of 8 images, 4 billboard posters, a student guide or a personal dairy. At the moment I'm thinking imagery. I don't want to waste my images, there was 400 in all!

Initial Ideas

Tourists
Taking pictures,
La Boqueria- Barcelona Market
Antoni Gaudi architecture

Barcelona Trip

This was a great chance available to me to meet many famous designers and see their studios. Staying there for a week was also brilliant as i could soak up the cities culture and appreciate the famous architecture.

Thanks to those designers who gave up there time for us.

Mucho www.mucho.ws

Mariscal www.mariscal.com

Sumo www.sumodesign.co.uk

Base www.basedesign.com/

Vasava www.vasava.es

The Big Brew Presentation

Today was the day of the final presentation with the Traidcraft client. Each group has to present their concept and ideas for the new promotional pack. Our presentation went well, and we got picked to go through to the next round. (Our work may get used next year!)

Client feedback
Enjoyed the presentation, set a good standard as the first team to present.
Liked the colour scheme.
Felt the logo would appeal to a new audience but would keep the existing market of Fairtrade volunteers. Could be versatile as images within the logo could change to include different Fairtrade produce.
Well produced applications, screen printed bags ect.
Felt white writing could be difficult to see, (was a concern but easily rectified).
Needed more reference to producer (again could be changed or added in a more informative piece of direct mail, not a problem).

Overall very positive,
we just have to wait and see!

Big Brew

Simple posters using each colour way of the logo. Simplicity also continues to the direct mail in the form of The Big Invite that is designed as a taster leaflet to be put in shops, through doors ect. More information is need in the form of a leaflet, (this is to come).

The Big Brew

We combined the elements of all 3 concepts and came up with a modernised doily as the basis of the campaign. We used bright colours to add a fun element and attract a new younger market. We then went on to screen print the applications below creating our very own pack that we could give to the client to take home with them.

We wanted to create large stickers that could be used according to the location of the Big Brew. Whether ths was on the wall or chalked on the floor. We also created bunting that coinsided with the English tea party theme was still updated to fit.