Addison, a large corporate communications agency and one of the largest in Europe and has a fantastic reputations for its links with clients and the work it produces. I was luckily invited there for a week, working in the studio on certain client briefs to help the designers with the great work load. I have the up most admiration for them working long hours with very short deadlines to meet. Thanks to all those I met, I learnt a lot, really enjoyed myself and you all made me feel very welcome.
Work created at Addison Studios.
De Beers www.debeers.com
The brief was to create a new logo to launch a new campaign for De Beers diamonds, an international company famous all over the world. Because of the current recession De Beers wanted to remind its staff of their importance, creating a new logo that was positive and a driving force of the success of the companies future.
By using a simple tanagram i wanted to create a character in the form of a diamond miner to show the process of finding a diamond. The shapes all conform to the tanagram rules and are made up from shapes that create a complete square. The pieces all work together representing the company's ethos but highlight one particular piece, the diamond at the center. Each stage of the diamond process could be animated by rearranging the pieces to create a different character.
Hammerson www.hammerson.com
After a retail study between Hammerson and the retail outlets it manages, Hammerson identified six main areas that were vital to the success of the owner-occupier relationship. The brief was to create six icons that could be used across Hammerson's presentations to represent each of these key areas. They had to be simple, direct and communicate to a wide audience.
