Today was the day of the final presentation with the Traidcraft client. Each group has to present their concept and ideas for the new promotional pack. Our presentation went well, and we got picked to go through to the next round. (Our work may get used next year!)
Client feedback
Enjoyed the presentation, set a good standard as the first team to present.
Liked the colour scheme.
Felt the logo would appeal to a new audience but would keep the existing market of Fairtrade volunteers. Could be versatile as images within the logo could change to include different Fairtrade produce.
Well produced applications, screen printed bags ect.
Felt white writing could be difficult to see, (was a concern but easily rectified).
Needed more reference to producer (again could be changed or added in a more informative piece of direct mail, not a problem).
Overall very positive,
we just have to wait and see!
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