Friday 7 May 2010

The Big Brew

Well we have won the pitch to do redesign Traidcraft's Big Brew 2011 but the client has made a few changes. The overall feedback we got was they liked the doyle idea updating it from its British tea party past and felt it was versatile enough to be used in future Big Brews. This year the theme will be honey so we have to incorporate that as a subtle element into our design. Its quite exciting as there is a list of things a mile long to do including catalogue layouts, invitations, posters, CD covers etc that all will be a part of a promotional pack that will be sent to the community organiser.

However there are a few imitations to take into account. The advertising must be a one colour job, it must be printable on a home printer and the posters need to have an area where an organiser can write their own details without the need for a computer. Some re-thinking needs to be done...

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